AI Insights · Timothy · January 2025
Top 5 iOS Business Apps in Latin America: Q4 2024 Performance
Explore the performance of the top 5 iOS business apps in Latin America during Q4 2024, focusing on trends in downloads, revenue, and active users.
The fourth quarter of 2024 witnessed notable trends among the top business apps on the iOS platform in Latin America, with insights provided by Sensor Tower.
LinkedIn: Network & Job Finder demonstrated consistent weekly revenue, peaking at around $336K in early December. Downloads saw a gradual decline from 83K to 72K towards the end of the quarter. Active users fluctuated slightly, maintaining over 4M, despite a dip to approximately 3.9M at year's end.
Adobe Acrobat Reader: Edit PDF experienced a steady decrease in weekly revenue, starting at $87K and ending at $59K. Downloads also dropped from 60K to 33K, while active users decreased from 8.4M to 7.5M by December.
Zoom Workplace saw a decline in revenue from $52K to $37K. Downloads initially surged to 113K in early October but fell sharply to 38K by the end of December. Active users followed a similar pattern, dropping from 6M to 2.7M.
WhatsApp Business showed an upward trend in revenue, reaching $47K in mid-December. Downloads varied slightly, starting at 130K and decreasing to 93K. Active users remained robust, peaking at 13.8M before a slight decline.
Lastly, ScanGuru: Document PDF Scanner maintained steady revenue, around $37K throughout the quarter. Downloads decreased from 21K to 5K, and active users dropped from 15K to 5K.
For more detailed insights and data, visit Sensor Tower's platform.
